Higher Education

…exceed your recruitment targets by enhancing the customer experience…

The changing HE landscape has encouraged institutions to focus on the “customer experience” to improve their recruitment performance.

CRM has a big part to play in this by enhancing the marketing, sales and customer service capability across the institution. Crimson Dynamics for HE delivers application-specific functionality to support the key areas of customer engagement within the sector.

For Student Lifecycle Management the engagement with the student begins with a coherent communications and marketing plan, through managing the recruitment activities and on to course completion and graduation and again through re-engagement for continual professional development and lifelong learning. Crimson’s Student-focused Accelerators provide specific functionality to support each stage of this lifecycle.


For Business Engagement and Innovation the recruitment of learners from the business community is a growth area as a direct result of commercially-oriented initiatives by HE institutions. Crimson’s Business-focused Accelerators provide the required functionality to support the professional engagement and management of the business processes in these key areas.