…exceed your recruitment targets by enhancing the customer experience…
The changing HE landscape has encouraged institutions to focus on the “customer experience” to improve their recruitment performance.
CRM has a big part to play in this by enhancing the marketing, sales and customer service capability across the institution. Crimson Dynamics for HE delivers application-specific functionality to support the key areas of customer engagement within the sector.
For Student Lifecycle Management the engagement with the student begins with a coherent communications and marketing plan, through managing the recruitment activities and on to course completion and graduation and again through re-engagement for continual professional development and lifelong learning. Crimson’s Student-focused Accelerators provide specific functionality to support each stage of this lifecycle.
For Business Engagement and Innovation the recruitment of learners from the business community is a growth area as a direct result of commercially-oriented initiatives by HE institutions. Crimson’s Business-focused Accelerators provide the required functionality to support the professional engagement and management of the business processes in these key areas.