Business-like approach pays off at Hertfordshire

Case Study

The University of Hertfordshire is a vibrant, inclusive, campus-based institution with a vision to be internationally renowned as the UK’s leading business-facing university. It has excellent progression rates to employment – 96.5% of students are in employment or further study six months after graduating.

To support its business engagement and innovation activities, the university began looking for a suitable CRM solution to replace the existing system which was due for decommissioning in October 2018. The starting point for this was Microsoft Dynamics CRM, but the business team had identified a number of specific operational requirements which were essential to support the way they worked,  including a variety of customer management regimes.

The Crimson solution to achieve all of this was based on Dynamics 365, but augmented by its Accelerators for Business Development, Event Management and Integration to other university systems.

“I just wanted to pass on my thanks to you and your team for what has been a very smooth transition from our old CRM to Dynamics365. The deployment of Dynamics 365 has happened very smoothly indeed. It has been a pleasure working with Crimson and I certainly look forward to working with you on Phase 2 of the CRM project.Dr Philip Fiddaman, Deputy Director of Business Development, University of Hertfordshire

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