CRM success in the “Granite City”

Case Study

Founded in 1495, the University of Aberdeen is Scotland’s third and the UK’s fifth oldest university and holds The Times Scottish University of the Year status in 2019.

In a series of phases, the University has gone live with Crimson’s Student Recruitment Accelerator which enables all types of student enquiries to be managed within the CRM environment.

“In this room we handle all incoming enquiries to the University in our amazing new CRM system. We also manage all outbound communications and conversion projects. One of the biggest benefits of the CRM system is the ability to see all enquirer, applicant and engagement data in one place. This allows us to put our energies into the right projects. These digital advances have allowed us to enhance the personal service we are known for.” Megan McFarlane, Enquiry & Conversion Manager.

Click HERE to view the YouTube video made by the Enquiry Team at Aberdeen.

For more information on opportunities at Aberdeen please contact the University on:

Tel: +44 (0) 1224 272000; www.abdn.ac.uk