Edinburgh Napier University tells audience how it is using CRM successfully to hit recruitment targets

Case Study

Named after the inventor of logarithms and the decimal point, John Napier, the institute started life as a technical college before achieving university status in 1992. Renamed as Edinburgh Napier in 2009 it is an ambitious university that delivers the skills and experience that matter.

The University also has ambitious recruitment targets that need to be achieved in a very competitive environment by using cost-effective, resource-light, creative, personalised and above all effective processes. Ruth’s team recruit for undergraduate and postgraduate programmes in both the UK and internationally and are accountable for their performance against targets set. Sound familiar?

“In short, we wanted the system to work the way we worked, but we didn’t have the time or budget to build a bespoke solution completely from scratch. Crimson has brought us the best of both worlds – by being based on Microsoft Dynamics CRM, with which we were already familiar and by delivering a wide range of pre-built HE functionality via its range of Accelerators. We retained the ability to achieve our own bespoke features by having a knowledgeable supplier like Crimson provide us with consultancy and guidance.”

“The benefit of working with a Dynamics provider with HE experience such as Crimson was invaluable.”